Advertising that reaches the people who actually buy.

PL HANDEL is an advertising agency in Poznań. We plan, book and manage campaigns across digital, print and out-of-home media for companies selling in Poland and across Central Europe.

Request a proposal See what we do
  • Based in Poznań, Poland
  • Campaigns in PL, DE, CZ and SK
  • Reporting you can audit

About the company

A small agency that treats your media budget like its own

PL HANDEL Sp. z o.o. is a Poznań-based advertising company registered under PKD 74.40.Z. We work as the link between businesses that need to be seen and the media that can show them — buying space, negotiating rates and keeping campaigns on track from brief to final report.

Our clients are mostly mid-sized manufacturers, distributors and retail brands: companies with a real product, a defined market and a budget that has to be justified to someone. That shapes how we work. No inflated retainers, no jargon, no metrics that look impressive but change nothing.

  • One point of contactThe person who writes your plan is the person who runs it and answers your email.
  • Transparent costsMedia spend, production and agency fee are listed separately on every quote and invoice.
  • Compliance built inCreative is checked against platform and Polish advertising rules before it goes live.

Services

Six things we do, end to end

Take the whole programme or a single piece of it. Most clients start with one channel and add others once the reporting proves out.

Media planning

We define who you need to reach, where they can be reached affordably, and how the budget should be split across the year.

  • Audience research
  • Budget split
  • Scheduling

Media buying

We book the space and negotiate the rate on your behalf — press, radio, digital inventory and regional networks.

  • Rate negotiation
  • Booking
  • Contracts

Search & social campaigns

Set-up and day-to-day management of paid campaigns on Google and Meta, including tracking that reports actual sales.

  • Google Ads
  • Meta
  • Conversion tracking

Out-of-home & retail

Billboards, city-light posters, transport and in-store display, with site selection based on where your customers actually travel.

  • Billboards
  • Transit
  • In-store

Creative production

Key visuals, copy in Polish and English, print-ready artwork and video cut to the specs each channel requires.

  • Key visuals
  • Copywriting
  • Artwork

Measurement & reporting

A monthly report that ties spend to results, names what underperformed, and says what we propose changing next month.

  • Monthly reports
  • Attribution
  • Recommendations

Why work with us

Four reasons clients stay past the first campaign

We are not the biggest agency in Poznań. These are the things we decided to be good at instead.

You see the numbers

Full access to your own ad accounts and every media invoice. Nothing is held hostage if you leave.

Local market knowledge

We know which regional titles, networks and outdoor sites are worth the money in Wielkopolska and beyond.

Answers within a day

Briefs, quotes and questions get a reply on the next working day, in Polish, English or German.

No lock-in

Monthly terms after the first campaign period. We would rather earn the renewal than enforce a contract.

Contact

Tell us what you need to advertise

Send a short brief and we will reply with an outline plan and an indicative budget. No charge and no obligation to proceed.